Advertising in the 1970s and 1980s

Image advertising with photographic posters

Print advertising faces ever greater competition from television advertisements. Interesting photo motifs draw attention to the brand and evoke emotions.

Advertising discovers the youth market

Youngsters are discovered as a consumer market. Advertising addresses them and their world in a targeted way, using discos and stars to entice them to buy modern writing instruments - the internet is still completely unthought of at this time.