New approaches in advertisin

In commercial graphics, the image is reduced to a picture of the product with a brief slogan.

Advertising in the 1920s and 1930s

Advertising between the world wars

Product advertising reaches an ever larger audience. A wide range of motifs and designs are used to suit different tastes.

Advertising in the 1920s and 1930s - Osmia

Osmia

In 1935, Faber-Castell acquires majority shares in the renowned fountain pen manufacturer Osmia. The company name "Osmia" is retained into the 1950s.

Further decades

Advertising in the 1900s and 1910s

Conquering the world market - international advertising

Advertising in the 1950s

Cheerful advertising motifs entice people to buy

Advertising in the 1960s

New forms - new designs

Advertising in the 1970s and 1980s

Photographic posters increasingly replace commercial art